See aspects for the success of a business, then what are the important factors to consider in selecting a business location? The following factors:
- · Close to the target market
You have not had
time to determine the target market, but by choosing a location crowded
and congested, it is likely there will be many people who become your
customers. This location has enough potential to bring in more customers
- · Easily visible
Not only with the target, the location should also be easily visible. So
that those who may intentionally or unintentionally passed in front of
yourselves can see what you have to offer to your customers and
prospective customers. It could be that they are also potential prospects for advancing efforts. Mainly to develop retail business, which is easily visible location is very preferred.
- · Traffic
Be sure the location you choose is not too much traffic. Therefore, people usually feel lazy if it should be in places that are too crowded and cause congestion.
- · Access
Not all candidates for your customers is a motorcyclist and a car driver. You
also have to think of other access that can be used by candidates for
your customers, for example, is easily accessible to those pedestrians,
traversed transportation facilities and a location that makes it easy
for motorists to access the place efforts.
- · Sharing area and monopoly area
There's two types of businesses namely sharing area and monopoly area. Sharing area means the location that you choose has a lot of competitors in the same business as your business. If
you are in this location, then you must be ready to compete with many
competitors that also has the potential to attract many customers.
Meanwhile, the monopoly area means that the location you select is still no business with you. That is, different from the rest yourselves. So the opportunity to get more customers than sharing area.
- · Rental costs
You have to calculate carefully the allocation of funds to rent a place of business. Calculate also the possibility of visitors who crowded or deserted. Is lonely when visitors can still cover the rental fee funds or you have to move to other cheaper locations.
- · Legality
You must pay attention to the legality of the place efforts. Do not get when you are already occupied, you just know it turns you select a location that is problematic. Or,
when you begin with your efforts, there are problems beyond your
control that caused the termination of the contract unilaterally
location.
- · Surrounding environment
You have to really pay attention to the environment around the location efforts. Make sure that the few businesses that surround yourselves also potential to bring prospective customers. For example, you set up a photocopy business in the neighborhood schools, colleges, offices, and so on.
There is nothing wrong with the advice you ask someone with more experience in business to help you find the right location. With
a lot to learn, you will have a business sense instinctively that are
helpful in determining all aspects that support business success. Because of all these aspects is crucial 'readings loss' investment in the future.
If
you are unsure of what you choose or it turns out you have not enough
capital to rent a location, you can use the existing space in your house
to open a business, eg garage. Even so, you need to think long-term and require a more credible business locations. Unless
your house is already located in the area of support, strategic,
easily accessible and provide convenience for customers and prospective
customers.
Source
Werdiningsih , Febriana. Millionaire 2016 Campus. Yogyakarta: Trans Ideas Publishing.
0 comments:
Post a Comment