Intelligently Determine Consumers' Target

                In determining the target market, there are some things that you must, pay attention n clearly to determine whether consumers are you going to may bring success for the business you are going to run or not.

·         Pay attention to your market targets economy

If consumers fits with our goods, at any price they must buy! It is the shadow of your beauty, and if you still think so, you're wrong. I could own business will not work. Effect of economic conditions is important for the consumer to decide whether to buy a product or service. If the state had urged, to be sure consumers are looking for price comparison in accordance with their pockets. Therefore, it is very important for you to know the economic level of the target market to establish a price that is calculated globally (operating expenses + income).

                The benchmark price of the product or service is high, you can do when your target market is middle to high economic. Mostly, people who are in this economy has a high sense of pride. Product or jasadengan high prices, they think of as a product or service that is branded and does not, create mali when someone menanakan what they wear or what they choose when they need certain services.

·         Proper marketing

How marketing relate to how you introduce your product or service to the consumer. By choosing the right way, will mean more easily understood by prospective customers.

                For example, the circles puffed up, you can create a banner , brochure or make presentations more interesting for the consumer business. As for the middle to lower, can be done by creating marketing brochures, pamphlets or leaflets distributed to residential areas.

·         Do a survey first before deciding

So that all data is completely valid, we recommend that you do some research first. It's good you went to the field and ask questions about the business you are going to run, if people are interested in and what they think.

                In addition, the survey can also find out what is needed and joys. For example, do consumers really like a product or service that is relatively inexpensive compared to the benefits obtained, or conversely, concerned consumer benefits compared to the price.

                In classifying consumer, you need a direct survey. A group of young people who like the culinary tourism, not necessarily the type of food menikamti cypress. There is definitely a dominant type of food they chose. Pilahlah, consumer groups which have a high potential for the product or service will you offer.

economic level

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How appropriate marketing

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Survey

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Potential consumer group

Source  

Werdiningsih , Febriana. Millionaire 2016 Campus. Yogyakarta: Trans Ideas Publishing.

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