Determining Consumers

It's time you get away from the old opinion that says that by creating a unique product has better quality than similar products that already exists.

                High competition in the business world makes you have to think more creatively and more rapidly. When you select the type of business that you think is who will buy the products or services will you offer.

                Selecting a target market is more important than the pleasure of imagining a success in your life. In contrast to the consumer first, consumers are now more intelligent thinking. They will not buy a product or service that charges a high price with quality or even the same functionality with a lower price, but has a plus.

                Target market or determine the consumer is closely related to pricing, marketing and promotion. Trio important aspects that will bring consumers after the quality of products or services.

                Think of a simple idea but you have a definite target market, than you think complicated to create a business idea but the target market is not familiar with what you have to offer and you also do not know whether they are potential consumers.

                There are many entrepreneurs who failed due to wrong targeting the market. For example, a green vegetable seedlings entrepreneur devoted to the farmers. However, in its development, the entrepreneurs do promotion through the internet media. Of course, the farmers do not understand and only a few consumers who are interested in their products. Lma Gradually the condition is getting worse because of the promotion of the Internet continues to be intensified while the promotion of the less pressured. Did not last long, the way of making entrepreneurs out of business fast.

                The target market is one of the business strategy. If an entrepreneur is vague about who will be the intended target market, a business plan will also faintly visible. Likewise, if a businessman thinking of a clear target market, then the business has completed an almost perfect little strategy.

Source  

Werdiningsih , Febriana. Millionaire 2016 Campus. Yogyakarta: Trans Ideas Publishing.

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